Understanding RFM and Its Significance for Any Business
One of the most effective ways of using and analysing customer data is RFM (Recency, Frequency, Monetary Value). Conducting an analysis of this data helps to get a clearer idea…
One of the most effective ways of using and analysing customer data is RFM (Recency, Frequency, Monetary Value). Conducting an analysis of this data helps to get a clearer idea…