eCommerce SEO is easier said than done. Google’s versatile ranking strategies and dynamic consumer trends make things difficult for online store owners.

Nevertheless, implementing effective SEO strategies and aligning them with current trends is crucial in running a successful business online.

Fundamentally, eCommerce SEO services make your site easy to crawl, show keywords you want to rank for and exhibit authority through content and backlinks.

The on-page SEO assumes significance once your site architecture and keywords are optimized. This article will delve into the basics of on-page SEO and ensure that you send the right signals to Google at all times.

4 Steps of On-Page SEO for eCommerce

I am going to talk about the following steps:

1. Optimization of titles and descriptions.
2. Optimization of URLs.
3. Write unique Product & Category descriptions.
4. Adding Schema Markup to create rich snippets.

You can also visit BiggieTips.com for more SEO tips

1. Optimization of titles and descriptions.

Medium to large scale eCommerce stores have hundreds or thousands of web pages on their site. Writing unique Meta tags and descriptions for each of them is an impractical thing to even think of.

Most businesses use a templated approach to their Meta tags. However, this approach won’t go well with Google and your potential customers. You need to find a middle way out.

You should put serious effort into writing well-optimized tags for the most important pages and use a template for the rest.

Now which are the most important pages? The ones that already rank in the top 10 for at least one keyword.

You can use the below pointers when writing the important descriptions:

• Include your primary keyword.
• Use some of the long-tail keyword variations.
• Make sure to include action words such as buy, click, learn, sale, free, etc.
• Mention your USP (free shipping, next day delivery, free returns, etc.).
• Optimize for CTR by making the descriptions compelling.

Coming to the templates, they should be different for every page depending on their category, subcategory, and brand.

Another important thing to keep in mind when writing descriptions for Product and Category pages is that they should be nearly 1000 words in length.

Studies have proved that long content ranks well in Google. Also, use your target keyword 3-5 times in the content.

That’s all for writing the descriptions.

2. Optimization of URLs.

Messy URLs don’t click well with digital buyers. You need to ensure that your URL slugs (permalinks) are clear and readable.

A typical, messy URL looks something like this –

www.xyzclothing.com/en/tsuk/category/clothing-427/t-shirts/N-82zhka7dhsZg

You can try the following types of URL:

• yourdomain.com/category-name (category page)
• yourdomain.com/category-name/subcategory-name (subcategory page)
• yourdomain.com/category-name/subcategory-name/subcategory-name(sub subcategory page)
• yourdomain.com/category-name/subcategory-name/subcategory-name/product (product page)

You can start writing effective Ecommerce URLs immediately by using the following tips:

• The URLs should be as short and sweet as possible.
• They should include your primary/head keyword.
• Make the hierarchy and context of the page clear.
• Use hyphens (-) to separate words. Never use underscores, spaces, or any other special characters.

3. Writing unique Product & Category descriptions

In today’s virtual world, marketplaces are more common than individual brand websites. Agree on this point?

If you’re a retailer who owns a website and also sells on popular marketplaces like Amazon and eBay, then don’t miss on this aspect. Earlier in this blog, I said that the descriptions should stretch to 1000+ words. But there are exceptions. Either way, they should be UNIQUE and CATCHY.

Never copy/paste product descriptions from manufacturers’ websites. Take the pain to write the content yourself. It’s worth it in the end!

4. Adding Schema Markup to create rich snippets

You can get Schema markup on your eCommerce product pages. Schema is a special code that gives search engines (like Google and Bing) a deeper understanding of your page’s content.

Google has an excellent Structured Data Markup Helper to help you with the implementation of such markups.

Schema markup not only helps in catching the attention of searchers, but it also provides them with more information about products. It can increase the Click-through Rate (CTR) by up to 30%.

Start Using this Definitive Guide Now

SEO is particularly important for shopify stores that are already doing quite well and maximised the paid traffic potential, meaning that they should focus more on organic traffic

If done properly, eCommerce SEO will bring in quality traffic and generates more sales gradually. However, SEO is not a one-day game. Consistency is the key. You can follow the steps mentioned in this guide to successfully complete your on-page SEO. The next step is Technical SEO, which we will cover in a separate article in the days to come. Until then, goodbye and happy retailing!

Author Bio

Bharat Patel, who heads the digital marketing team at Brainvire Infotech, is armed with over 12 years of experience in the fields of online marketing and project management. He is extremely proactive in implementing the latest technological innovations in his projects. Bharat’s core expertise lies in search engine optimization (SEO), social media marketing, and conversion rate optimization, among other things. His immense flare of writing encourages him to consistently pen down words revolving around current trends and innovations that relate to his fields of interest.