If you are into SMS marketing but you are unable to spot positive results, it is obvious that you are considering withdrawing this marketing strategy from the other strategies completely, and having the thought that this channel is not going to work anymore. However, one thing that you need to understand is that SMS marketing is definitely going to work for you. If you send text messages to consumers, you can be assured that you are going to observe a conversion rate of 40% in comparison to not sending text messages. You need to be patient and understand that SMS marketing is going to work for you but you definitely have to consider as to why it is not working for the business.
Given below is a list of the things that you should be doing in order to get positive results with the help of SMS marketing.
The world of mobile is getting noisy with each passing day. You should not be making it worse. Ensure that the messages are capable of delivering value. If you are asking the reason behind this, you need to understand that the SMS messages can be extremely destructive. They prefer demanding attention to the brand right from the moment when they land in the mobiles of the subscribers. According to www.forbes.com, the adoption rates of mobile devices have increased by 80%. You also need to know that 90% of the SMS is going to be read by the consumers within a period of 3 minutes.
Not a single person is going to like disturbance until and unless they are getting something, which has a great value. When you do not provide value through your messages, it can work in a negative manner against you. You also have to agree that it is extremely easy to opt out from receiving messages. Therefore, you need to remain extremely careful.
The more a brand utilizes segmentation, the better the messages are going to perform. It does not matter as to how appropriate and properly timed the messages are they are not going to be relevant if they are not valuable. You have to understand that each and every person has a different taste and what one person values might not be valuable for the other person.
Segmenting the customers is extremely important as well as relevant for messaging. However, when SMS marketing is being considered, numerous marketers overlook segmentation completely. In order to make things easier, given below is a list of the ways for segmenting the database of SMS marketing.
- Zip code or geographic area
- Previous purchases
Segmenting the SMS database is not going to be different in comparison to segmenting the email list but it is something that is not practiced as much. When you segment the SMS database, you are going to get positive results.
Being intelligent about promotion
In the current era of marketing overload, a promotional message is going to work only when it is relevant. Promotions are considered to be one of the best ways of gently pushing subscribers to buy something. However, you cannot deny the fact that they are definitely a great responsibility. If you are sending numerous promotional messages, it is obvious that even your favorite subscribers are going to get annoyed. Also, if you are constantly sending similar promotional messages to all your subscribers, it is obvious that your business can be hurt to a great extent. For example, if your subscriber has already purchased any product and you have sent a message regarding the similar product and a discount, he is never going to purchase your products for the full price once again. Therefore, you need to be extremely smart with the promotion and ensure that you are sending targeted messages only.
Keeping it concise
When you are writing the SMS copy, you have to remain crisp as opposed to being clever. Ensure that you are writing the text messages with a lot of rigor. You obviously know that you are going to get the limit of only 160 characters, but you have to utilize it to the best of your ability. People are going to get irritated if you use wordy messages and lengthy sentences. This is why you should ensure that your copy remains concise as well as crisp. When you are writing your copy, you should emphasize on remaining brief, but extremely action-oriented and clear. Ensure that you are not ignoring your SMS copy, because it is extremely important.
Update the database
SMS marketing is going to work in an ideal manner when it is going to reach the appropriate contacts. Most businesses do not update the SMS database for almost years and they completely ignore the fact that people keep changing their numbers every time. If you keep a similar list for a number of years, you are going to lose money when you send messages to the wrong numbers. Do not forget to update the contact database on a regular basis as well as delete the subscribers, who have not been opening your messages regularly. You can click here to know more.
Take care of the timing
You cannot deny the fact that timing is probably the most important way of achieving success. If you can time your messages rightly, it is going to break or make the marketing messages. Even if you send an appropriate message at the wrong time, you are not going to get proper results from the SMS campaigns. You have to consider the results first when you are messaging your subscribers. Ensure that you are customizing the delivery time for a better conversion rate and also segment the users properly in order to avoid any kind of mishap.
SMS marketing is one of the best as well as the oldest techniques that the brands are using. Despite the fact that smartphones are developing on a regular basis, SMS messages are going to remain an intimate feature of every mobile. Therefore, you should follow all the tips that have been mentioned above in order to improve SMS marketing and get success.