Though often unacknowledged, the design of websites has a huge impact on businesses. It helps to grab eyeballs of the target audience, which in the competitive world of business, can be the difference between success and failure. Incorporating new designs in a website can make it attractive for the potential customers to take notice. It has the power to draw traffic and offer a competitive advantage to the business.
However, the design trends tend to change with time making it difficult for businesses to follow the right one. Imagine that you’ve put a lot of effort and resources into incorporating a particular style into the website, only to find it to be obsolete! That’s why it’s important to stay up-to-date with the latest trends and implement the same without delay.
As 2020 approaches, every website design company worth its salt is experimenting with innovative ideas that can transform the web design landscape. In this blog, we will discuss several powerful trends you must follow to stay ahead of your competitors.
- Dark Mode Design
The dark mode is gradually becoming the “in-thing” and the new year is about to see a substantial advancement in this design. The dark mode is a low light user interface. Dark themes reduce eye-strain and offer a more delightful User Experience (UX). Further, dark backgrounds improve the visibility of the content and produce a dynamic effect. Other than these, the dark mode also saves battery life by reducing the use of light pixels.
- 3D Visuals
3D visuals have long been used in movies and games. Due to its immense popularity and potential to draw the attention of users, businesses are increasingly using it to design websites. What prevented any website development company to adopt this feature so far is its expensive price tag. However, with the advancement in technology, 3D visuals can be designed at a relatively lower price now.
Until the time comes when VR becomes more cost-effective and mainstream, hyper-realistic 3D is the ideal way to produce an immersive experience for the site. According to a survey by Sagipl, the credibility of a website judged by people is based 75% on its design aesthetics. An interactive 3D design template can enhance the website’s aesthetic appeal and encourage users to stay longer.
Floating elements and soft shadows, too, create a pseudo-3D effect making the design appear more layered. These add depth and render a “3D-lite” look to the webpage. You can use this effect with both text and graphics.
By introducing 3D and pseudo-3D designs, you can offer a realistic web experience to the users.
- Diversity in Typography
Bold lowercase sans-serif typefaces have become cliched as lots of websites have adopted it. The year 2020 is about to bring a change to that. Retro fonts, handwritten and animation typefaces are gaining more popularity.
Further, heavy and bold fonts are increasingly owning the design landscape. These give designs a contemporary and modern feel. However, bold fonts are used in order to create a contrast and content hierarchy. If everything is bold, then nothing is really bold. That’s why bold fonts better suit the headers and subheaders.
Earlier, traditional web designers considered these to be “imperfections”, but imperfect, hand-drawn design elements infuse humanity and emotion into the website. These are distinct from the perfect yet impersonal graphics that have dominated web designs for long.
- Split Screen
Split-screen is an amazing feature if you seek to convey multiple ideas without clustering them. Splitting the screen allows each side to share equal limelight. This captivating web design breaks the monotony of rectangular web design trends.
You may even take this trend one step ahead and break the website into multiple segments. Thereafter, you can place different sized rectangles and squares across the webpage separated by colours. This feature can express multiple messages at once in a more orderly and cohesive fashion. However, you need to use complementary colours so that the outlook doesn’t become a messy collage work. The colour blocks need to be aligned with one another to create a harmonious effect.
- Video Headers
“A picture is worth a thousand words” – this English adage finds a perfect expression in website designing. For a long time, web designers used static imagery to convey their messages. But now, they are trying to offer an immersive movie-style like experience through videos. Videos provide a dynamic and live experience. It enhances user engagement as users tend to spend more time in the site watching clips. More websites are incorporating this idea and using short video clips on the home page. The year 2020 will witness a surge in this trend.
- Retro Styles are Back
Retro is truly evergreen. While fluorescent colours splash on most of the websites, this blast from the past is gradually making its place in the designing domain. Web designers are drawing huge inspiration from the design styles of the 50s and 60s. Effects like black and white photos, dust, and noise create a unique appeal.
- Minimalistic Design
So far we have discussed numerous web design trends – from 3D visuals to bold fonts. However, incorporating all these at once can overwhelm the visitor and be counterproductive. In order to enhance user experience and increase user engagement, you need to reduce the number of designing elements on each page. Also, white spaces or negative spaces can play a crucial role in displaying a spacious and balanced vibe. These can help users to comprehend the text without straining their eyes. Therefore, keep adequate blank areas between two designing elements.
This trend of minimalistic design is applicable not only from an aesthetic sense but also from the perspective of navigability. Low-friction or even a zero-friction interface is the ultimate goal of web designers. This is where one-tap registration, instant payment, and a direct Call-to-Action (CTA) can help any web design company in India to achieve the objective.
The new year 2020 is all about adding real personality and exploring the unpaved ways. 3D designs, bold and big fonts, and hand-drawn icons – all these rebellious trends deliberately counter the pixel-perfect flat designs of the previous years. Make your website more lifelike with these revolutionary trends and build a unique brand personality to stand out from your competitors.
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